Privacy Policy

Last updated: 31 August 2026

At Lily in Bloom, your privacy is important. This Privacy Policy explains what personal information may be collected when you visit this website, contact Lily in Bloom or use its services, and how that information is used and protected.

Lily in Bloom is based in the United Kingdom and handles personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who Is Responsible for Your Personal Information?

For the purposes of UK data protection law, Lily in Bloom is the data controller for personal information collected through this website.

If you have a question about this Privacy Policy or would like to exercise your data protection rights, please contact Lily in Bloom using the Contact page on this website.

2. What Personal Information May Be Collected?

Depending on how you use the website, Lily in Bloom may collect:

  • your name;
  • your email address;
  • information you voluntarily provide through a contact form or correspondence;
  • information you provide if you subscribe to an email list or request a resource;
  • technical information such as your IP address, browser type and device information;
  • information about how you interact with the website; and
  • information collected through cookies and similar technologies where applicable.

Please avoid including unnecessary sensitive or confidential information when contacting Lily in Bloom.

3. How Your Information Is Collected

Personal information may be collected when you:

  • submit the website contact form;
  • contact Lily in Bloom directly;
  • subscribe to an email list or newsletter;
  • request or download a free resource;
  • interact with the website; or
  • make choices through the website’s cookie consent system.

Some technical information may also be collected automatically when you visit the website.

4. How and Why Your Information Is Used

Lily in Bloom may use personal information to:

Respond to enquiries

If you contact Lily in Bloom, the information you provide may be used to read, manage and respond to your enquiry.

The lawful basis will generally be legitimate interests in communicating with readers and managing the website, or taking steps at your request before entering into a contract where relevant.

Send emails or newsletters

If you choose to subscribe to an email list, your details may be used to send you the content you requested together with Lily in Bloom emails and updates where you have agreed to receive them.

Where consent is relied upon, you can withdraw that consent at any time.

Operate and improve the website

Technical and usage information may be used where necessary to operate, secure, maintain and improve the website.

The lawful basis may be legitimate interests in running a secure and effective website.

Understand website use

Where analytics or similar non-essential technologies are used, information may be collected to understand how visitors use the website and which content is useful.

Where consent is legally required for these technologies, they will only be used after the appropriate consent has been obtained.

5. Contact Forms

Lily in Bloom currently uses WPForms for its website contact form.

When you submit the form, the information you provide is used to receive and respond to your message and for any necessary administration relating to your enquiry.

Submitting a contact form does not automatically subscribe you to marketing emails unless you are separately and clearly given that option and choose to consent.

6. Cookies and Similar Technologies

Lily in Bloom uses cookies and similar technologies.

Cookies are small files placed on your device that can perform functions such as enabling essential website features, remembering preferences and, where applicable, helping understand how the website is used.

The website uses WPConsent to help manage cookie consent.

Cookies that are strictly necessary for the operation or security of the website may be used without consent where permitted by law.

Non-essential cookies and similar technologies that require consent should not be activated until you have made an appropriate choice through the cookie banner.

You can use the cookie consent controls on the website to accept, reject or manage non-essential cookies.

For further details about the cookies used by Lily in Bloom, please see the website’s Cookie Policy and cookie preferences.

The ICO states that website users must receive clear information about cookies and, in general, consent must be obtained before non-essential cookies are set.

7. Email Subscriptions

Lily in Bloom may offer an email newsletter, free resources or other email-based content.

If you choose to subscribe, information such as your name and email address may be processed for this purpose.

You can unsubscribe from marketing emails at any time using the unsubscribe option provided in the email or by contacting Lily in Bloom.

Withdrawing consent will not affect the lawfulness of processing that occurred before consent was withdrawn.

Note: This section should be updated when Lily in Bloom’s email marketing provider is selected and configured.

8. Who Your Information May Be Shared With

Lily in Bloom does not sell your personal information.

Information may, where necessary, be processed by trusted organisations that provide services used to operate Lily in Bloom, which may include:

  • website hosting providers;
  • WordPress and website service providers;
  • form-processing services;
  • website security and spam-prevention services;
  • cookie and consent-management services;
  • email service providers, if email subscriptions are introduced;
  • analytics providers, where used and appropriately consented to; and
  • professional advisers or authorities where disclosure is legally required.

These organisations should only receive information necessary for providing their relevant service.

9. International Data Transfers

Some technology providers used to operate a website may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, Lily in Bloom will take reasonable steps to ensure that an appropriate lawful transfer mechanism or safeguard applies where required under UK data protection law.

10. How Long Your Information Is Kept

Personal information will not be kept for longer than reasonably necessary for the purpose for which it was collected.

Retention periods may vary depending on the information involved.

For example:

  • contact enquiries may be retained for as long as reasonably necessary to deal with the enquiry and any related correspondence;
  • email subscriber information may be retained while you remain subscribed;
  • unsubscribe information may be retained where necessary to ensure that your preference not to receive marketing is respected;
  • technical and cookie information may be retained according to the relevant cookie or service settings; and
  • information may be retained for longer where required for legal, accounting, security or dispute-resolution purposes.

Information that is no longer required will be deleted, anonymised or otherwise securely disposed of where appropriate.

11. Keeping Your Information Secure

Reasonable technical and organisational measures are used to help protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

The website uses security measures appropriate to its operation. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on the circumstances and the lawful basis being used, UK data protection law may give you rights including the right to:

  • be informed about how your personal information is used;
  • request access to personal information held about you;
  • ask for inaccurate or incomplete information to be corrected;
  • ask for personal information to be erased in certain circumstances;
  • ask for processing to be restricted in certain circumstances;
  • object to certain uses of your personal information;
  • request data portability where applicable; and
  • withdraw consent at any time where processing is based on consent.

You also have the right to object to processing based on legitimate interests in certain circumstances and to object to the use of your personal information for direct marketing.

Not every right applies in every situation.

To make a request concerning your personal information, please contact Lily in Bloom through the Contact page.

The ICO confirms that privacy information should explain the relevant rights available to individuals, including rights such as access, rectification, erasure, restriction and objection.

13. Complaints

If you have concerns about how Lily in Bloom has handled your personal information, please contact Lily in Bloom first so that the matter can be considered.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

14. Third-Party Websites

Lily in Bloom may contain links to websites operated by other organisations.

Once you leave Lily in Bloom, the privacy practices of those websites are governed by their own privacy policies. Lily in Bloom is not responsible for the privacy practices or content of third-party websites.

You should review the privacy information provided by any external website you visit.

15. Embedded Content

Articles on Lily in Bloom may occasionally contain embedded content, such as videos, images or other material provided by third-party websites.

Embedded content may behave as though you had visited the third-party website directly and may collect information or use cookies in accordance with that provider’s own privacy practices.

Where consent is required before non-essential third-party technologies are loaded, Lily in Bloom will aim to use its consent-management system accordingly.

16. Children’s Privacy

Lily in Bloom is written for adults and is not intended to provide services directly to children.

Lily in Bloom does not knowingly seek to collect personal information from children through the website.

If you believe that a child has provided personal information through the website inappropriately, please contact Lily in Bloom so that the matter can be reviewed.

17. Affiliate Links, Advertising and Commercial Partnerships

Lily in Bloom may introduce affiliate links, advertising, sponsored content or commercial partnerships as the website develops.

Where affiliate links or sponsored relationships are used, they will be disclosed appropriately.

Some advertising or affiliate technologies may use cookies or similar technologies. Where consent is legally required for these technologies, they should not be activated until appropriate consent has been obtained.

This Privacy Policy will be updated if Lily in Bloom introduces services that materially change how personal information is collected or used.

18. Automated Decision-Making

Lily in Bloom does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.

If this changes, this Privacy Policy will be updated as required.

19. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to Lily in Bloom, the services or technology used by the website, or applicable legal requirements.

The date at the top of this page will be updated when material changes are made.

20. Contact

If you have a question about this Privacy Policy, how your information is handled or your data protection rights, please use the Contact page on the Lily in Bloom website.

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